Even though China’s growth momentum continued to slow down, Haitian International maintained a high level of revenue and profit in the first half of 2015. “We respond to the current tough business environment by continuous enhancement of its competitive edges in technology innovation, brand reputation, product quality and service standards,” says Mr. Zhang Jianming, Executive Director and CEO of Haitian International.
Haitian International recorded revenues of $ 603.2 million for the six months ended 30 June 2015, still representing a mild increase of 1.0% compared to first half of 2014. Gross profit margin managed to maintain at the high level of 32.3 %. Profit attributable to shareholders increased by 1.7 % to $ 91.7 million.
Focusing more on all-electric for smaller and compact two-platen design for larger tonnages, Haitian and Zhafir recognized the market needs and provided the right “technology to the point”. In the first half of 2015, the sales of the all-electric solution Zhafir Venus Series (400-6,500 kN) increased by 25.9% and the servo-hydraulic two-platen solution Haitian Jupiter Series (4,500-66,000 kN) increased to 64.2% respectively compared to the same period in 2014. Nevertheless the energy saving servo-hydraulic Haitian Mars Series topped the amazing sales number of 130,000 units since its launch in 2007.
“Benefiting from well market acceptance of our all-electric and two-platen machines, we achieved a growth of domestic sales compared to first half of 2014 by 3.1 % to $ 408.2 million and further reinforced our leading market position in China,” says Mr. Zhang Jianming. Through its unique and consequent “Technology to the Point” strategy and long term commitment in enhancing pre-sales and after-sales service quality, the company was also able to maintain a similar level of export sales and recorded $ 182.7 million, just 3.2 % below the record first half of 2014, which is the second highest export level in the companie’s history.
Mr. Zhang concluded, “Looking ahead, we will continue to tackle the challenges amidst uncertain economic environment through our long term committed strategies in increasing sales mix in all-electric and two-platen solutions. We will speed up product innovation to well address customers’ needs, further improving product quality and enhancing our pre-sales and after-sales services.”